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Thursday, April 29, 2010

Design Quote

It's also good to keep learning, therefore I'm always studying up on Graphic Design. The book I'm reading right now presents a really great point about being "universal."

A reminder to all designers from "Design Elements: A Graphic Style Manual":

"Graphic design comes with an agenda-sometimes a small agenda, such as getting people to come to a film festival, and sometimes a big agenda, such as helping people find their way out of a burning building. The instant you forget this little fact, you jeopardize the clarity of the message...

Consider if you had been working on a way-finding system, and the neat inks you insisted on didn't have enough contract in a smoky environment. As a result, twelve people asphyxiated trying to get out of the building."

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