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Friday, October 5, 2012

Gretna Music - Print Ad

Hey everyone!! Just wanted to update the blog with one of my FAVORITE print ads I had created for the newspaper! It was an ad to be placed on the back of the programs for Gretna Music, a company that brings a broad range of musicians to audiences in Elizabethtown, Pennsylvania.

The initial concept from my publisher was to base the ad around just one quote from someone in the music / theatre industry. First I had to find a quote. So I scoured the interwebs and settled on a quote by Victor Hugo, the French poet, novelist and dramatist who is the mind behind, "Les Miserables," which is not only a popular musical production but is coming out as a movie in 2012.

I came out with a really solid and eye catching layout for the type. If you don't know much about the Gretna Area either, a lot of it is just dense woods so I went with a very leafy background in hues that matched my palette I had going on with my text.

I am a big fan of white space but it still needed something to tie it together so I doodled up a treble cleft in with the pen tool and added a fancy brush stroke and voila! This is an ad that is relied heavily on my skills in typography and demonstrates I am much more than a girl who can just draw pretty pictures. That is what makes it one my favorite ads! Hope everyone has a great weekend!!

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